The idea originally came from a social media trend that attracted a lot of attention. Letting followers interact directly with what you do. For many people, a rally car is something very special that they want to be part of in some way.

We decided to write every one of our Instagram followers on our car until there was no space left. We kept our promise. After many, many hours and thousands of names, the project was finally complete.

And you have to admit, it paid off, because on the one hand the car doesn't look bad, on the other hand it's a real attention magnet.

We have also built our own community and are happy that we were able to make thousands of people a little happier.